Whether  it's their 1st  or their 90th give them a personalised bear.

Young children can have hours of fun both indoors and outdoors with their new namesake. Lets get those simple, innocent, imagination led games back in vogue.

And for those that are a teeny bit older, why not send a bear to show you care? It will last longer than flowers and has less calories than chocolates.

WARNING: A bear is for life, not just for a birthday. Cuddles and care will be required for decades to come.